The Old Spice Foam Zone was a live, two-day, football-themed obstacle course game show. Live-streamed on YouTube, Twitch and Facebook Live, the competition took 24 brave competitors to the "Lost City of Football" where they battled to overcome six over-the-top obstacles such as The Foam Waterfall of Doom, Fourth and Inches and The Von Miller Finale while combating foam cannons, internet-controlled temple guards and some extremely slippery footing to have a shot at taking home the coveted Foam Zone Trophy.