Everybody has a friend who continuously makes embarrassing life mistakes, like surfing the internet for spray-tan parties and neck workout machines, or using Axe Body Spray. That’s why we decided to set traps all over the web to lure these misguided dudes into our "INTERNETERVENTIONS” where we shame them into getting their life in order.
If you fell victim to one of the traps, the fake website would fall and the Old Spice guy would be waiting to to show you That your road to redemption starts with using Old Spice.