PORTUGAL. THE MAN / FEEL IT STILL — MIKE DAVIDSON

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We partnered with Atlantic recording group Portugal. The Man to launch an interactive music video for “Feel It Still,” the eventual grammy-winning single from their long awaited album “woodstock”.

On its surface, the video seems to be just another parade of rock-n-roll excess. But when you look closer, you’ll find a hidden tool kit for #theresistance, featuring 30 ways to help fight injustice and apathy including a direct dial to the White House, a video explaining the legal rights of protestors, donation sites for Planned Parenthood and the ACLU, custom-designed protest posters, and stencil kits for resistance graffiti.

WIREWAX's HTML5 interactive video player, enabling clickable and touchable shoppable videos with hotspots

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AGENCY: WIEDEN+KENNEDY
DIRECTOR: ian schwartz/fourclops
PRODUCTION COMPANies: Prettybird/wirewax
ROLE: EXECUTIVE PRODUCER/DIRECTOR OF PRODUCTION