SANDISK / MEMORY MAN — MIKE DAVIDSON

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We created “memory man” top help bring sandisk’s creator series to life through an unconventional brand ambassador: a five-foot-two, fully functioning humanoid robot with a sandisk ssd embedded in his chest and 8k action cameras for eyes. Developed with 1st ave machine, scps and director tim bierbaum, “memory man” spent four weeks working alongside influencers/content creators including devin supertramp, simone giertz and gong bao, capturing their creative processes from the inside. the resulting campaign successfully demonstrated sandisk’s technology as an active enabler of creativity - not simply where creators store their work, but a vital tool that helps bring ideas to life.

AGENCY: CALLEN
PRODUCTION COMPANY: 1st Ave machine / scps
director: tim bierbaum
ROLE: head OF PRODUCTION