WHen Old Spice introduced “mandroid” as their new half-man, half-robot spokesman, the internet quickly fell in love with his malfunctioning quest for ultimate masculinity. After debuting the spots and online videos we knew we needed to take the spokes-bot to the people, where he could lend his advice to the masses at Comi-con.
In partnership with Comedy Central we secured high-traffic space at the convention and let him go to work. Propped on a jet ski and powered behind the scenes by Legacy Effects and our improv comedian, Mandroid interacted with fans, gave away product samples and even conducted interviews with the press to promote Old Spice throughout the event.
AGENCY: WIEDEN+KENNEDY PRODUCTION COMPANY: LEGACY EFFECTS MEDIA PARTNER: COMEDY CENTRAL ROLE: EXECUTIVE PRODUCER