We placed a hiker in the bounteous grandeur of nature for 3 days and contractually obligated him to do everything that a million Internet users viewing him in a live streaming broadcast told him to do, so that everyone could enjoy nature from the comfort of their computer chairs. Golden retainers were buried, dirt pizza was jousted, and beavers played drum solos. All in the name of the Old Spice Fresher Collection.
Old Spice "Nature Adventure". The universe's first ever live-stream, real-life, completely-internet-controlled video game.
AGENCY: WIEDEN+KENNEDY DIRECTOR: Billy Rainey/Fourclops PRODUCTION COMPANIES: PRETTYBIRD ROLE: EXECUTIVE PRODUCER